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Weekly Metrics Analyst

Digests marketing and product analytics dashboards, flags WoW anomalies, and writes narrative summaries.

Category Data & Insights
Included in Growth, Full Stack
Integration Google Analytics 4 API

How it works

This analyst skill automates the tracking of weekly KPIs. It queries Google Analytics 4, database metrics, and custom tracking platforms to pull weekly traffic, conversion, engagement, and retention statistics.

It automatically runs statistical anomaly detection to identify weekly anomalies (e.g. traffic spike, drop in sign-ups, increase in crash rate) and writes an explanatory narrative of the numbers.

Actionable Output

A narrative Weekly KPI summary report outlining top metrics, WoW trend percentages, anomalies flagged, and suggested operational interventions.

~ operator run weekly-metrics-analyst

Querying Google Analytics 4 Property ID: 290128...
Weekly Traffic: 84,200 (+4.2% WoW)
⚠️ Sign-up Conversion: 2.1% (-1.4% WoW - Anomaly Detected)
Analysis: Conversion dip correlates with PR #345 checkout changes.
✓ Weekly report compiled.

Prerequisites

  • ✓ Claude Code
  • ✓ GA4 API Access / Google OAuth
  • ✓ Metric definitions configuration
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